Glossary A to Z categorised for Selling on Amazon

Explore our comprehensive A-to-Z glossary for selling on Amazon, packed with essential terms and concepts. Discover key insights on FBA, sponsored products, keywords, and more. Master the language of successful Amazon selling and boost your business with our informative blog series.


Himanshu from Adsify

7/14/202315 min read

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  • A/B Testing: A technique for evaluating the performance of two different versions of a product page or advertisement in order to identify the one that is more effective.

  • Account Health: A metric that measures the overall performance of a seller's account on Amazon, including customer metrics, product metrics, and policy compliance.

  • ASIN: ASIN stands for Amazon Standard Identification Number. It is a unique identifier assigned to each product on Amazon. ASINs are used for cataloging, tracking inventory, and searching for specific products on the platform.

  • ACOS: ACOS stands for Advertising Cost of Sale. It is a metric used to measure the effectiveness of advertising campaigns on Amazon. ACOS represents the ratio of ad spend to sales generated. A lower ACOS indicates higher advertising efficiency.

  • AMS: AMS stands for Amazon Marketing Services. It is Amazon's advertising platform that offers various advertising options to sellers, such as Sponsored Products, Sponsored Brands, and Sponsored Display. AMS helps sellers increase product visibility and drive sales.

  • API: API stands for Application Programming Interface. Amazon provides APIs that allow sellers to integrate their systems with Amazon's platform. Sellers can use APIs to automate processes, retrieve data, and interact with Amazon's services programmatically.

  • A+ Content: Enhanced product listings that allow sellers to add more information about their products, such as images, videos, and text.

  • Automatic Pricing: A feature on Amazon India that allows sellers to set dynamic pricing rules based on competition, demand, and other factors. Automatic pricing algorithms adjust the prices of products to stay competitive in the marketplace.

  • Ad Impressions: The number of shoppers who see your product’s ad.


  • Buy Box: The section on a product detail page where customers can initiate the purchasing process by clicking the "Add to Cart" button. The Buy Box is typically awarded to one seller at a time, based on factors such as price, availability, and seller metrics.

  • Brand Registry: A program offered by Amazon that helps brand owners protect their intellectual property and gain additional brand-related benefits on the platform.

  • BSR: BSR stands for Best Sellers Rank. It is a ranking system on Amazon that indicates how well a product is performing in terms of sales within a particular category. The BSR is updated hourly and provides valuable insights to sellers about the popularity and demand for their products relative to others in the same category.

  • B2B: B2B stands for Business-to-Business. It refers to transactions and interactions between businesses. In the context of Amazon India, B2B sellers cater to other businesses by offering products or services specifically designed for business customers, such as office supplies, equipment, or bulk purchases.

  • B2C: B2C stands for Business-to-Consumer. It refers to transactions and interactions between businesses and end consumers. B2C sellers on Amazon India sell products directly to individual consumers. They list their products on the platform and handle the shipping, customer service, and order fulfillment processes.

  • BOGO: BOGO stands for Buy One, Get One. It is a promotional offer where customers can buy one product and get another one for free or at a discounted price. BOGO deals are used by sellers on Amazon India to attract customers, increase sales, and incentivize purchases.


  • Category: A grouping of similar products on Amazon. Each category has specific requirements for product listings and may require approval from Amazon to sell in.

  • Conversion Rate: The percentage of visitors to a product detail page who complete a desired action, such as making a purchase or adding an item to their cart.

  • Customer Reviews: Feedback and ratings provided by customers who have purchased and used the product.

  • CPC: CPC stands for Cost Per Click. It refers to the amount an advertiser pays for each click on their sponsored ad on Amazon India. Advertisers bid on keywords, and when a user clicks on their ad, they are charged the CPC bid amount.

  • CTR: CTR stands for Click-Through Rate. It is a percentage that represents the ratio of users who click on a specific link or ad out of the total number of impressions or views. A higher CTR indicates better engagement and relevance of the link or ad.

  • CSV: CSV stands for Comma-Separated Values. It is a simple file format used for organizing and exchanging structured data. In the context of Amazon India sellers, CSV files are commonly used for bulk product uploads, inventory management, or generating reports.

  • CTR: A report provided by Amazon India that lists the status and results of product catalog transfers between different platforms or systems. Sellers can use the CTR to track the progress of their catalog transfers and ensure the accuracy of product data during the migration process.

  • Coupons: Coupons are promotional tools that sellers can create and offer to customers to incentivize purchases. These digital coupons provide a discount on the product's price when applied during the checkout process. Sellers have control over coupon details, such as the discount amount, duration, and eligibility criteria. Coupons can help attract customers, drive sales, and increase product visibility. Sellers can manage and monitor their coupons within the Advertising section of their Seller Central account.


  • Dropshipping: A fulfillment method in which a seller does not hold inventory but instead sources products from a third-party supplier who ships directly to the customer.

  • Demand-Side Platform(DSP): Amazon's advertising platform that enables advertisers to programmatically buy and manage display, video, and audio ads both on and off Amazon-owned sites. DSP provides advanced targeting options, real-time bidding, and robust campaign management tools, allowing advertisers to reach their target audience effectively and drive brand awareness and sales.

  • Direct Fulfillment: A fulfillment method where sellers partner with suppliers who directly ship products to customers on their behalf.

  • DSR: The feedback and ratings provided by customers after a transaction. Customers rate sellers on various aspects, such as communication, shipping speed, and item description accuracy. Maintaining high DSR ratings is important for seller performance on Amazon India


  • Enhanced Brand Content (EBC): EBC stands for Enhanced Brand Content. It is a feature that allows sellers to enhance their product listings with visually rich content, such as images, videos, and enhanced product descriptions. EBC helps sellers showcase their brand and engage customers.

  • EAN: EAN stands for European Article Number. It is a unique 13-digit barcode used to identify products globally. Amazon India sellers may need to provide EANs for their products when listing them on the platform.


  • FBA (Fulfillment by Amazon): FBA stands for Fulfillment by Amazon. It is a program where sellers store their products in Amazon's fulfillment centers. Amazon takes care of the storage, packaging, shipping, and customer service on behalf of the seller. FBA enables sellers to leverage Amazon's logistics capabilities and provide Prime shipping benefits to customers.

  • FBM (Fulfillment by Merchant): FBM stands for Fulfillment by Merchant. It is a fulfillment method where sellers handle the storage, packaging, and shipping of their products directly to customers. With FBM, sellers have more control over the fulfillment process but are responsible for customer service and order management.

  • Feedback: Feedback refers to the reviews and ratings provided by customers about their buying experience with a seller. Positive feedback helps build trust and credibility, while negative feedback can impact seller reputation. Maintaining a high feedback rating is important for sellers on Amazon.

  • FNSKU: FNSKU stands for Fulfillment Network Stock Keeping Unit. It is a unique identifier used by Amazon to track and manage inventory in their fulfillment centers. Each product variant sent to FBA requires a unique FNSKU label.

  • Fulfillment: Fulfillment refers to the process of receiving, processing, packaging, and delivering customer orders. Amazon India sellers can choose between FBA or FBM methods to fulfill their orders and meet customer expectations.

  • Fulfillment Center: A fulfillment center is a facility operated by Amazon where products are stored, processed, and prepared for shipment. Amazon's fulfillment centers play a key role in the FBA program, as they handle inventory storage and order fulfillment on behalf of sellers.


  • GTIN (Global Trade Item Number): GTIN stands for Global Trade Item Number. It is a unique identifier assigned to a product that allows for global identification and tracking. GTINs can include UPC (Universal Product Code), EAN (European Article Number), or ISBN (International Standard Book Number) codes.

  • Gated Category: A category of products that requires sellers to have prior approval from Amazon in order to sell them.

  • Guaranteed Delivery: A program offered by Amazon that ensures fast and reliable delivery of products, enhancing customer trust and satisfaction.

  • GSP: GSP stands for Global Selling Program. It is a program offered by Amazon that enables sellers to expand their reach and sell their products globally. Through the GSP, sellers can list their products on international Amazon marketplaces, including, and leverage Amazon's global fulfillment network.

  • GST: GST stands for Goods and Services Tax. It is an indirect tax levied on the supply of goods and services in India. Amazon India sellers are required to comply with GST regulations and collect GST on applicable products sold on the platform.


  • Hazardous Materials: Products that are considered dangerous or potentially harmful, such as flammable liquids, that require special handling and shipping requirements.

  • Hijackers: Unauthorized sellers who list counterfeit or unauthorized versions of a product on Amazon.

  • HSN: HSN stands for Home Shopping Network. HSN refers to a television network and online retailer that sells a variety of products through live shows and online channels. Sellers may reference HSN as a comparison or reference point for certain selling strategies.

  • High-Quality Images: Clear and professional product images that showcase the features and details of the product.


  • Inventory Performance Index (IPI): A metric that measures a seller's inventory management and efficiency, based on factors such as excess inventory, sell-through rate, and stranded inventory.

  • Inventory Management: The process of tracking and maintaining stock levels to ensure availability for customers and prevent stockouts.

  • Intellectual Property (IP) Protection: Measures taken by Amazon to protect sellers' and brands' intellectual property rights, such as trademarks and copyrights.

  • IP Infringement: Intellectual Property Infringement: Unauthorized use or violation of someone else's intellectual property rights, including trademarks, copyrights, and patents.

  • IP Accelerator: Intellectual Property Accelerator: Amazon's program that connects sellers with law firms specializing in intellectual property (IP) registration and protection. Helps sellers obtain trademarks and address IP-related issues.

  • IAM: Inventory Age Management: Amazon's system for monitoring and managing the age of inventory. Helps sellers prioritize older inventory for promotion or removal.

  • ISBN: International Standard Book Number: A unique numerical identifier for books and related products. Sellers of books on Amazon India may need to provide the appropriate ISBN for their listings.

  • IRR: Internal Rate of Return: A financial metric used to evaluate the profitability of investments. Relevant for sellers considering investment opportunities or assessing business performance.


  • Join Amazon: The process of signing up to become a seller on Amazon's platform.


  • Keywords: Words or phrases that customers use to search for products on Amazon. Proper use of keywords in product listings can improve visibility and search rankings.

  • Keyword Research: Keyword Research: The process of identifying relevant keywords and phrases that customers use to search for products on Amazon. Effective keyword research helps sellers optimize their product listings and improve visibility in search results.

  • Key Performance Indicators (KPIs): Metrics used to evaluate the performance and success of a seller's business on Amazon, such as sales, conversion rate, and customer satisfaction.


  • Listing: The product detail page on Amazon that includes information such as product title, description, images, price, and reviews.

  • Listing Optimization: The process of optimizing product listings by including relevant keywords, compelling descriptions, and high-quality images to improve visibility and attract customers.

  • Long-Tail Keywords: Specific and detailed keywords that target niche customer searches and have less competition.

  • Listing Fees: Fees charged by Amazon for listing products on their marketplace. These fees vary based on factors such as product category, listing type, and fulfillment method.

  • Listing Optimization Tools: Tools and software available to sellers to automate and improve the process of optimizing product listings. These tools may offer keyword research, listing analytics, and suggestions to enhance listing performance.

  • Listing Variation: When multiple variations of a product (such as size or color) are listed under a single parent ASIN (Amazon Standard Identification Number). Sellers can create and manage variations to offer customers different options within a product listing.

  • Late Shipment Rate (LSR): It is an important metric in Amazon Seller Central that measures the percentage of orders that were shipped after the expected ship date. It is one of the key performance indicators used by Amazon to evaluate a seller's ability to fulfill orders in a timely manner.

  • LDRS: Lightning Deals Recommendation System: Amazon's algorithm-based system that suggests products eligible for Lightning Deals. LDRS helps sellers identify potential products to promote with time-limited discounts.

  • Lightning Deal: A Lightning Deal is a time-limited promotional offer on Amazon that allows sellers to offer their products at a discounted price for a short period.


  • Marketplace: A platform where third-party sellers can offer their products for sale to customers.

  • Multi-Channel Fulfillment (MCF): A program that allows sellers to fulfill orders from other sales channels, such as their own website or eBay, using Amazon's FBA service.

  • Merchant Fulfilled Prime (MFP): A service that allows sellers to sell their products on Amazon Prime even if they don't use FBA. MFP sellers are responsible for shipping and customer service for their orders.

  • Merchant Fulfilled Network (MFN): Refers to the fulfillment method where sellers handle the packaging, shipping, and customer service for their orders. Sellers using MFN are responsible for delivering products directly to customers.

  • Minimum Advertised Price(MAP): The lowest price at which a seller is allowed to advertise or promote a product. MAP policies help maintain price consistency and protect brand integrity.

  • Merchant Stock Keeping Unit(MSKU): A unique identifier assigned by sellers to track and manage their inventory. MSKUs are used internally by sellers to differentiate products and manage stock levels.

  • Minimum Order Quantity(MOQ): The minimum number of units or value required for a single order. Sellers may set MOQs for certain products to ensure efficient fulfillment and profitability.

  • Manufacturer Part Number(MPN): A unique identifier assigned by the manufacturer to a specific product or model. MPNs help differentiate products and ensure accurate listing information.

  • MCF Fees: Multi-Channel Fulfillment Fees: Fees charged by Amazon for fulfilling orders through the Multi-Channel Fulfillment service. These fees cover picking, packing, shipping, and storage costs.


  • Negative Feedback: A rating or comment from a customer indicating dissatisfaction with a product or transaction. Negative feedback can negatively impact a seller's metrics and account health.

  • Niche Market: A specialised segment of the market with specific customer needs and preferences that sellers can target with unique products.

  • Negative Keyword: A negative keyword is a specific keyword or phrase that sellers can exclude from their ad campaigns. When negative keywords are used, they prevent ads from being shown when a customer's search query includes those keywords.


  • Order Defect Rate (ODR): A metric that measures a seller's performance based on the percentage of orders that result in negative feedback, an A-to-Z Guarantee claim, or a credit card chargeback.

  • Offer: A specific price and quantity of a product that is being sold by a seller.

  • Optimization Tools: Software and services that assist sellers in optimizing various aspects of their Amazon business, such as listing optimization, keyword research, and inventory management.

  • OOS: Out of Stock: Refers to the status of a product when it is temporarily unavailable for purchase. Sellers need to manage their inventory effectively to avoid extended periods of OOS to prevent negative customer experiences.

  • On-Time Delivery Rate (OLR): A performance metric that measures the percentage of orders delivered on time. Maintaining a high OLR is important for customer satisfaction and account health.

  • ODR Suspension: Order Defect Rate Suspension: A temporary suspension imposed on a seller's account due to an excessively high Order Defect Rate. Sellers must address the issues causing the high ODR to reinstate their selling privileges.


  • Prime: A subscription service that offers free and fast shipping to customers on eligible products, as well as other benefits such as access to streaming media and exclusive discounts.

  • Private Label: A method of selling products under a brand name owned by the seller, rather than selling existing branded products.

  • Pay-per-click (PPC): A type of advertising where advertisers pay a fee each time their ad is clicked. Amazon's PPC advertising program allows sellers to promote their products and drive traffic to their listings.

  • Product Bundling: Creating a new product by combining multiple related items into a single offering, providing value to customers and increasing sales potential.

  • Product Suppression(PS): The temporary removal of a product listing from Amazon's marketplace. Product suppression may occur due to policy violations, intellectual property claims, or issues with product information.

  • Private Label (PL): Refers to products that are manufactured or sourced by a seller and sold under their own brand name. Private label products offer sellers the opportunity to differentiate themselves and build their brand.

  • Price per Unit(PPU): The cost of a single unit or item of a product. PPU is often used in bulk purchasing or wholesale transactions to determine the cost of individual units.

  • Performance & Infringement(PI): A section within Seller Central that provides information and resources related to seller performance metrics, policy compliance, and intellectual property protection.


  • Quality Control: The process of ensuring that products meet specific standards for quality and performance.

  • Quantity Discounts: Discounts offered to customers when they purchase multiple units of a product.

  • Quality Assurance(QA): The process of ensuring that products meet the desired quality standards before being listed and sold on Amazon. Sellers should have robust quality control measures in place to maintain customer satisfaction and minimize returns.

  • Quantity Selling Price(QSP): The price at which a seller offers their product for sale based on the quantity purchased. QSP often applies to bulk or wholesale purchases, where the unit price decreases as the quantity increases.


  • Return on Investment (ROI): A financial metric that measures the profitability of an investment. In the context of Amazon selling, ROI helps sellers assess the effectiveness and profitability of their business activities.

  • Review: A customer's feedback on a product. Reviews can be positive, negative, or neutral.

  • Retail Readiness: The state of a product being ready for sale, including packaging, labeling, and compliance with Amazon's guidelines.

  • Return Policy: The seller's policy regarding the return and refund process for products purchased on Amazon.

  • Return on Advertising Spend(ROAS): A metric that calculates the revenue generated from advertising campaigns relative to the amount spent on advertising. ROAS helps sellers assess the effectiveness and profitability of their advertising efforts.

  • Return to Origin(RTO): A return option where a customer's order is returned to the seller's designated return address. RTO allows sellers to manage returns efficiently and handle any necessary refunds or exchanges.


  • Sponsored Ads: An advertising program on Amazon that allows sellers to promote their products in search results and product detail pages.

  • Seller Central: The online portal that sellers use to manage their Amazon accounts.

  • Stock Keeping Unit(SKU): A unique identifier assigned to each product in a seller's inventory. SKUs help sellers track and manage their products, including inventory levels, variations, and pricing.

  • Seller Partner Network(SPN): A program by Amazon India that provides support, resources, and training to sellers through a network of service providers. SPN helps sellers navigate the complexities of selling on Amazon.

  • Seller-Fulfilled Prime(SFP): A program that allows sellers to offer Prime-eligible products while handling their own fulfillment. Sellers in the SFP program must meet Amazon's fulfillment standards to ensure a consistent Prime experience for customers.

  • Seller Boot Camp(SBC): A training program offered by Amazon to educate sellers on various aspects of selling on the platform, including account setup, listing optimization, inventory management, and advertising.

  • Sponsored Products(SP): A type of advertising program on Amazon that allows sellers to promote their products through sponsored listings. SP helps increase product visibility and drive traffic to listings.

  • Sponsored Products Performance Console(SPPC): A tool within Seller Central that provides insights and performance data for sponsored product campaigns. SPPC helps sellers analyze campaign performance and optimize their advertising strategies.

  • Storefront: A customizable web page for sellers to showcase their brand, products, and story, creating a dedicated shopping experience for customers. Sellers can customize the layout, design, and content of their storefront to align with their brand identity and marketing strategies. Amazon Storefronts provide a centralized hub for customers to explore and engage with a seller's brand and product offerings.

  • Share of Voice: A metric that Amazon uses to measure the relative importance of different product categories on its website. Amazon Sellers calculate Share of Voice by dividing unique visitors to a product category on Amazon by the total number of products in that category.


  • Targeting: The process of selecting specific customer demographics or search terms to reach with advertising campaigns.

  • Two-Day Shipping: A delivery option for Prime-eligible products that guarantees delivery within two business days.

  • Title: The name of a product on Amazon. The title should be descriptive and accurate, and it should include the product's brand name.

  • Trademark: A legally registered symbol, logo, or name that distinguishes a brand or product from others.

  • Total Advertising Cost of Sale(TACOS): A metric that calculates the total advertising spend as a percentage of the total sales generated from advertising. TACOS helps sellers evaluate the efficiency and profitability of their advertising campaigns.

  • Trust and Safety Escalation and Resolution(TIER): A team within Amazon that handles escalations related to trust and safety issues. Sellers can contact the TIER team for assistance with account suspensions, policy violations, or other critical matters.

  • Tax Collected at Source(TCS): A tax collection mechanism where the seller collects and remits tax on certain categories of goods/services to the government. TCS applies to specific transactions and is governed by applicable tax laws and regulations.


  • Universal Product Code(UPC): A standardised barcode system used to uniquely identify products. UPCs play a crucial role in listing and selling products on Amazon.

  • User-Generated Content (UGC): Content created by customers, such as reviews, images, and videos, that provides social proof and influences purchasing decisions.

  • Unique Variation Combination(UVC): Refers to a unique combination of attributes that define a specific variation of a product. UVCs are used to differentiate between variations within a product listing.

  • Unverified Reviews: Unverified reviews are customer feedback that hasn't been confirmed as legitimate purchases, potentially impacting their reliability and trustworthiness.


  • Variation: A group of related products with similar attributes, such as size or color, that are listed together on a single product detail page.

  • Vendor Central: The platform provided by Amazon for manufacturers and distributors to sell products directly to Amazon as wholesale suppliers. VCS is different from Seller Central, which is used by third-party sellers.

  • View Through Rate(VTR): A metric used in advertising campaigns to measure the number of times an ad is viewed without being clicked. VTR helps assess the impact and effectiveness of display and video ads.

  • Verified Reviews: Verified reviews are customer feedback that have been confirmed as legitimate purchases, providing more credibility and trustworthiness to potential buyers.


  • Warehouse Deals: A section of Amazon's website that features discounted, open-box, and used products that have been inspected and tested by Amazon.

  • Wholesale: The process of purchasing products in bulk directly from manufacturers or distributors and reselling them on Amazon.

  • Warehouse Management System(WMS): A software application used to manage and optimize warehouse operations, including inventory tracking, order fulfillment, and logistics.


  • Yield: The amount of profit generated by a product or advertising campaign, calculated as revenue minus costs.

X and Z

Couldn’t really recall anything in these three… So, I am sorry nothing here… Stay tuned for more.

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