- 78% Increased Ad Sales
- #1 Best Selling Ranks
- 2x Increased CTR
Penikosete, a natural Ayurvedic wellness brand, partnered with Adsify to scale their flagship Varicose Veins Treatment Cream with Ashwagandha on Amazon.com. By managing the entire account – from brand store design to listings, creatives, PPC, inventory, and reviews – Adsify transformed the brand’s visibility and profitability in a competitive category.
Industry: Personal Wellness & Skincare
Marketplace: Amazon.com
Challenges
- Low Brand Awareness → Needed to quickly educate the market about product benefits.
- Under-Optimized Listings → Missing high-volume keywords, low CTR images.
- Heavy Branded Spend → 68% of budget went to brand-aware customers, limiting reach.
- No Brand Store → No central hub to showcase products or cross-sell.
- Ad Spend Waste → No bid/dayparting controls; significant budget used in low-conversion hours.
Adsify’s Approach & Execution
Boosting Organic Sales
- Optimised titles, bullets, backend keywords, and images with search data from SellerMate & Brand Analytics → CTR doubled from 0.93% to 1.25%.
Before optimising the listing.
After optimsing the listing
- Added A+ Content with brand story, benefit-driven visuals, and competitor comparison tables.
- Created Amazon Brand Store to build brand trust and encourage multi-product purchases.
- Organic sales grew 32%; cost-per-acquisition dropped 18%.
Advertising Strategy Overhaul
- Implemented full-funnel PPC:
- Top Funnel: Sponsored Brands Video & category targeting.
- Mid Funnel: Competitor conquesting + ASIN targeting.
- Bottom Funnel: Exact match branded & high-intent campaigns.
- Top Funnel: Sponsored Brands Video & category targeting.
- Reduced branded spend from 68% → 35% and reallocated to acquisition keywords.
- Ad impressions grew +120% through better targeting and creatives.
Ad Spend Optimisation
- Automated bid adjustments: Increased bids for profitable keywords, reduced for underperformers.
Dayparting rules: Paused or lowered bids between 12 AM–7 AM EST, saving ~$2K/month.
Used automated heatmap dashboards to monitor placement/time performance.
Results:
ACoS dropped from 36% → 27%.
Ad impressions increased +47% without raising spend
Profit Analytics
Created an automated dashboard to track SKU-level profitability in real time.
Identified low-margin SKUs and reallocated ad spend to higher-profit products.
Improved overall profitability while scaling ad reach.
Inventory & Delivery Optimisation
Leveraged Amazon FBA + demand forecasting to prevent stockouts.
Improved restock planning → 14% fewer stockouts and 17% fewer lost sales.
Impact
In 7 months, Penikosete achieved:
+78% ad sales growth (Oct 2024 → Apr 2025).
ACoS reduced from 36% to 27% (–25%).
CTR doubled from 0.93% → 1.25% after a creative overhaul.
+120% ad impressions with better targeting & automation.
Results in Numbers
Sales Growth Graph: Steady rise from $21K → $38K ad sales.
ACoS Reduction Graph: Drop from 34% → 21%.
Tech used
Sellermate, Sellerboard, Helium10 and Adsify’s proprietary tools
Conclusion
By leveraging Adsify’s expertise in end-to-end Amazon account management – from listings and creatives to advertising and profitability tracking – Penikosete successfully broke into the competitive U.S. varicose vein cream market. Within just 7 months, the brand grew sales by 78%, reduced ACoS by 9%, and doubled CTR.
Adsify’s data-driven approach ensured not only immediate performance gains but also long-term brand growth and equity on Amazon.
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