How to Report a Violation Using Amazon Brand Registry

If you're an Amazon seller, controlling your listings is very important and beneficial in nurturing customers’ trust. However, getting unauthorized sellers mapped to your listings and capturing the Buy Box threatens one’s sales and brand identity. Fortunately, some essential features can allow an Amazon seller, who own the Amazon Brand Registry, to report a trademark violation. In this blog, we’ll guide you through the step-by-step process of reporting a trademark infringement using Amazon Brand Registry.

Why Is Trademark Protection Important on Amazon?

Amazon runs its marketplace through the mutual trust between buyers and sellers, and unapproved sellers undermine any brand’s credibility by offering fake products or providing wrong information to consumers. Reporting violations ensures:

• Brand Integrity: Safeguards your brand from being associated with fake or unauthorized sellers.

• Customer Trust: Reduces the chances of buying fake products, thus making customers happy.

• Sales Growth: Maintains the Buy Box for your product listings in your hand, thus making you earn the most profits.

How to Report a Violation on Amazon Brand Registry

You need an active Amazon Brand Registry account linked to your registered trademark to report a violation. Follow these steps:

Step 1: Log in to Amazon Brand Registry

Go to the Amazon Brand Registry portal and log in using your account credentials.

Step 2: Navigate to the “Report a Violation” Tool

• Click on the Protect tab in the navigation bar.

• From the dropdown menu, select Report a Violation to access the reporting tool.

Step 3: Search for the ASIN

• Enter the product listing's ASIN (Amazon Standard Identification Number) where you’ve identified a violation.

• Click Search to retrieve the product details.

Step 4: Select the ASIN

From the search results, select the relevant ASIN that matches your product.

Step 5: View Offers

Click on Show Offer to display all the active offers linked to the selected ASIN.

Step 6: Choose the Infringing Offer

Identify the unauthorized offer and select it.

Step 7: Specify the Violation Type

From the “Report 1 Selected” dropdown menu, choose Trademark Infringement to categorize your report.

Step 8: Provide Additional Information

You’ll be prompted to provide more context by selecting one of the following options:

• A product or its packaging has my trademark on it.

• A product is counterfeit.

Step 9: Select Your Brand

Choose your registered brand from the list associated with your Brand Registry account.

Step 10: Specify the Trademark

Select the relevant trademark associated with your report.

Step 11: Choose a Description

Choose a description that best explains the nature of the infringement.

Step 12: Confirm Purchase Information

Indicate whether you have purchased the item to verify its authenticity.

Step 13: Add Additional Details

Provide any additional information that can help Amazon investigate the violation effectively.

Step 14: Submit Your Report

After reviewing your report for accuracy, click Submit to file the complaint with Amazon.

Tips for a Successful Violation Report

1. Provide Evidence: Keep screenshots, product images, or receipts handy to back up your claim if Amazon requests further proof.

2. Be Specific: Clearly outline the nature of the violation to ensure quicker resolution.

3. Monitor Your Listings: Regularly review your product listings for unauthorized sellers or counterfeit items.

What Happens Next?

After filing your report, Amazon will look into the claim that you made. If they find sufficient evidence, they may take actions such as:

• Removing the unauthorized offer.

• Suspending the infringing seller’s account.

• Providing you with updates on the resolution process.

Conclusion

Amazon Brand Registry helps sellers safeguard their brands and maintain consumer trust. Factors such as violations can greatly impact your business, positively or negatively, so it’s important to report violations on time to protect your brands’ reputations and increase your sales on Amazon.

If you have not done so, sign up for the Amazon Brand Registry today to benefit from the tools mentioned above. Keep your brand, your business, and your customers safe.

Additional Reading

For more insights into optimizing your Amazon business, check out:

• How to Get Brand Registration on Amazon: Step by Step Guide

• Improve Shipping Speed: All You Need To Know About Amazon Seller Flex India
  

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