- 34.9% Increased CVR
- +227% Sales Increased
- 37.3% Increased CTR
Brand: FOODHERBS
Industry: Herbal Powders
Marketplace: Amazon India
About Foodherbs:
Foodherbs, a leading herbal product brand based in Tamil Nadu, India, has been delivering high-quality, natural herb powders to customers across India and internationally.
Key Results:
- CTR Growth: Increased by 37.33%, from 0.75% to 1.03%.
- Conversion Rate Boost: Jumped by 34.9%, from 10.6% to 14.3%.
- Ad Spend Optimization: Reduced ACoS by 30.25%, from 31.04% to 21.65%.
- Sales Growth: Achieved a remarkable +227.1% increase.
- Quarter-on-Quarter Sales: Grew by +153.7% between the OND and JFM quarters.
- Brand Store Upgrade: Built from scratch and got the “High Quality” tag by Amazon.
Challenges:
- Low CTR of 0.75% due to poor first image & non-localized keywords.
- Limited FBA coverage – delivering only to one state.
- Ad spend was just ₹10K with monthly ACoS of 25-26%, shooting up to 31%, with no structured campaigns.
- The conversion rate was 10–11%, struggling due to delivery limitations and unoptimized listings.
- No Brand Store, poor visual appeal & trust factor.
Adsify’s Strategy & Solutions:
- Transformed Listing Creatives:
Replaced dull images with rich visuals (product + raw ingredients + powder color).
Listing- Before & After:
Result: CTR increased from 0.75% → 1.03% (best since 2019)
CTR- Before & After:
- Pan-India Expansion:
Advised on adding new Amazon warehouses for nationwide FBA, based on state-wise product demand.
Result: Conversion Rate increased by 34.9%, from 10.6% to 14.3%.
- Optimized Ad Strategy:
Shifted from broad keywords to high purchase intent keywords.
Ran single product-focused campaigns with precise targeting.
Launched auto campaigns, added negatives, and harvested winners. - Ad Spend Scaling:
Gradually scaled spend by 3x and delivered all-time high ad-sales of ₹ 1.34 L at just 21% ACoS. Highest ad revenue for Brand!
ACoS- Before & After:
- Created Amazon Brand Store:
Achieved “High Quality Store” tag by Amazon.
Indicative of great customer engagement.
Listen directly from FOODHERBS
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