- 80% Increased Ad Sales
- #2 Seeds' Best Selling Ranks
- 60.56% Increased CTR
Adsify transformed Navika Seeds’ stagnant growth by optimizing campaigns, improving ad spend efficiency, and boosting products’ low visibility, leading to all-time-high sales top rankings, lower ACoS and increased profitability.
Industry: Seeds
Marketplace: Amazon India
Brand: NAVIKA SEEDS
About Navika Seeds:
Navika Seeds is a family-owned business based in Delhi, India, specializing in high-quality, non-GMO vegetable, flower, herb, tree, and fruit seeds. Established in 2015, the brand prides itself on offering fresh, handpicked seeds produced in India.
Key Results:
- Unit Orders: 2x units increased
- BSR Rankings: Flower Seeds at #2, Vegetable Seeds at #3, Tulsi Seeds #2.
- CTR Growth: Increased from 0.71% (Aug 2024) to 1.14% (Feb 2025).
- Total Revenue: Increased by 61.73%.
- Ad Sales: Increased by 80%.
- Optimized Ad Spend: Reduced 21% ACoS, boosting ROI.
Challenges:
- Stagnant sales at 10-11 Lakhs
- Poor Campaign Structure – TACoS jumped to 12.54%, with inefficient targeting, low visibility, limiting reach and conversions.
- Inefficient Spend – ACoS rose to 26.52% in August, while ad sales dropped despite increasing spend, leading to poor returns.
Adsify’s Strategy & Solutions
Increased Sales & Restructured Campaigns:
- Segmented campaigns basis top performing products and low converting ones and focused on high-converting keywords to boost efficiency.
- Ad sales increased by 80%.
High ASP Targeting:
- Increased spend on premium grass seed variations which was a higher ASP product → Sales up by 50%.
- Maximized ad placements with a low-budget strategy to find out winning placements.
Boosted BSR Rankings & Orders:
- Units ordered increased by 2X.
- Flower Seeds → #2 BSR (Nov 2024),
- Vegetable Seeds → #3 BSR (Feb 2025),
- Tulsi Seeds → #2 BSR (Feb 2025).
Optimized ACoS & Increased Ad Attribution:
- ACoS down from 26.52% to 20.95%.
Before & After ACoS:
Scaled New Product Launches:
- Tulsi Seeds → #2 in Herbal Plants, Lotus Seeds → #27.
Improved CTR via Listing Optimization:
- CTR Growth: 0.71% (Aug) → 1.14% (Feb).
Before & After CTR:
Achieved All-Time High Sales in October 2024:
- 60% increased growth than August 2024.
- Q3 to Q4 total growth: 20.02%.
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