24.78%
Increase in Sales
Compared to December
2023
30%
Increase in Session
Highest percentage compared to
onboarding rate.
2
Top 2 in its category
In the top 5 of its category and has
remained there for more than 5 months
Industry Name: Soundproofing
Location: India
Links: https://mmtacoustixonline.com/
MMT Acoustix is India’s leading brand in soundproofing and acoustic solutions, offering premium products designed to enhance your sound environment anywhere.
We began collaborating with MMT Acoustix in January 2024, addressing the brand’s sales performance and ad efficiency challenges.
Hurdles
TACOS Uprising
- By December 2023, the brand’s Total Advertising Cost of Sales (TACOS) exceeded 18%.
- This high TACOS percentage raised concerns about profitability.
Sale Stagnation
- MMT Acoustix was generating consistent sales from last 12 month.
- However, growth had stalled, prompting the brand to seek ways to boost sales.
Low CTR and High Return
- The brand faced a low click-through rate (CTR) of less than 1.5%.
- Despite traffic to their products, the conversion rate was low, indicating a need for better targeting and product presentation.
- Additionally, the return rate was high, at around 15%.
Approach
Optimizing Tacos-
- We refined the keyword strategy which resulted in TACOS from 18% to 12%.
- Shifted focus from general terms like “soundproofing” and “sound absorber.”
- Targeted more specific keywords, including “soundproof foam for wall” and “sound damping sheet.
Shifting Campaign Focus-
- Initially, the budget was allocated to products priced between ₹4000 and ₹7000.
- We shifted our strategy to focus on lower ASP products in the ₹800 to ₹1800 range.
- Through these changes, we achieved a 50% Click-through Rate (CTR) increase and a monthly sales uptick of 40%.
Improving CTR and Return Rate-
- We optimized inventory management to enhance shipping efficiency and avoiding OOS issues. Shifted FBA inventory calculations from a 3-month basis to a 3-week basis, improving delivery date visibility in product searches that increased CTR.
- Used high-definition images for the first product image, and focused on product dimensions in titles, images, and descriptions to eliminate customer ambiguity which resulted in a lower return rate.
Impact
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