- 78% Increased Ad Sales
- #1 Best Selling Ranks
- 2x Increased CTR
A Home & Improvement Brand approached Adsify with the goal of scaling its Amazon presence. Despite having a strong product range, the brand was struggling to gain visibility and profitability in the crowded marketplace. By managing the entire account – from brand store design to listings, creatives, PPC, inventory, and reviews – Adsify transformed the brand’s visibility and profitability in a competitive category.
Industry: Home & Improvement
Marketplace: Amazon.com
Challenges
- Listings were generic, lacking SEO-driven U.S. keywords for storage, kitchen, and weatherproofing segments.
- ACoS was high at 34%, with heavy ad spend wasted on irrelevant placements.
- CTR underperformed (0.35%), largely due to static images and weak creative differentiation.
- No A+ Content or Amazon Brand Store to drive brand credibility.
Limited insights into seasonal demand spikes (weatherproofing, holiday gifting).
Adsify’s Approach & Execution
1. Listing & Content Optimization
- Optimized titles, bullet points, and backend keywords for shopper intent.
- Added lifestyle-infused product images showing real-life home usage.
- Launched A+ Content with comparison tables and seasonal highlights (Kitchen, Storage, Weatherproofing).
Built a full Amazon Brand Store showcasing categories (Kitchen, Bathroom, Laundry, Weatherproofing).
- Added A+ Content with brand story, benefit-driven visuals, and competitor comparison tables.
- Created Amazon Brand Store to build brand trust and encourage multi-product purchases.
- Organic sales grew 32%; cost-per-acquisition dropped 18%.
2. Advertising Overhaul
- Designed a full-funnel strategy:
- Top Funnel: Sponsored Brands Video + Lifestyle creatives.
- Mid Funnel: Competitor targeting on Storage & Kitchen categories.
- Bottom Funnel: Branded and high-intent keywords.
- Top Funnel: Sponsored Brands Video + Lifestyle creatives.
- Implemented seasonal campaigns for “Back-to-School” and “Winter Prep” (weatherproofing).
- Ad spend shifted from broad, irrelevant terms to profitable, category-specific keywords.
3. Performance Optimization
- Introduced dayparting rules to reduce wasted spend during off-peak hours.
- Dynamic bidding adjustments increased spend on high-CTR placements.
Used Adsify’s dashboards for category insights and seasonal demand tracking.
Dayparting rules: Paused or lowered bids between 12 AM–7 AM EST, saving ~$2K/month.
Used automated heatmap dashboards to monitor placement/time performance.
Results in Numbers
- Sales Growth: +65% ad sales increase within 6 months.
- ACoS Improvement: Dropped from 34% → 25%.
- CTR Boost: From 0.35% → 0.71% (2X improvement).
- Impressions: Grew +52% through better targeting.
Brand Store Impact: +21% increase in multi-product purchases.
Profit Analytics
Created an automated dashboard to track SKU-level profitability in real time.
Identified low-margin SKUs and reallocated ad spend to higher-profit products.
Improved overall profitability while scaling ad reach.
4. Operational Improvements
- Inventory alerts reduced stockouts by 23%.
- Updated fulfillment strategy to minimize lost Buy Box share.
- Demand forecasting aligned with ad campaigns to prevent overselling.
- Result: 14% more sales recovered from previously lost opportunities.
5. Customer Insights & Retention
- Analytics identified top-performing SKUs and margins, reallocating spend to high LTV products.
- Branded remarketing campaigns increased repeat purchase rate by 21%.
Sponsored Display retargeting reduced customer churn.
CTR doubled from 0.93% → 1.25% after a creative overhaul.
+120% ad impressions with better targeting & automation.
Impact
- 72% Ad Sales Growth (Nov 2024 → May 2025)
- ACoS reduced 41% → 29% (12% reduction)
- CTR doubled from 0.32% → 0.65%
- 31% more new-to-brand customers
- 55% more ad impressions without increasing spend
- 23% fewer stockouts, recovering 14% of lost sales
- ~$1.5K/month spend savings (via automation and dayparting)
- Storefront dwell time up 38%, cross-sell rate improved 22%
Tech used
Sellermate, Sellerboard, Helium10 and Adsify’s proprietary tools
Conclusion
By optimizing listings, revamping creatives, launching a storefront, and executing a data-driven advertising strategy, Adsify repositioned Home Intuition as a rising leader in Amazon’s Home & Improvement category.
The brand not only scaled sales but also improved profitability, paving the way for sustainable growth across multiple sub-categories like Kitchen, Storage, and Weatherproofing.