- 78% Increased Ad Sales
- #1 Best Selling Ranks
- 2x Increased CTR
An emerging pet care brand approached Adsify with the goal of scaling its Amazon presence. Despite having a strong product range backed by science-based formulations, the brand was struggling to gain visibility and profitability in the crowded marketplace. By managing the entire account – from brand store design to listings, creatives, PPC, inventory, and reviews – Adsify transformed the brand’s visibility and profitability in a competitive category.
Industry: Pet Care
Marketplace: Amazon.com
Adsify’s Approach & Execution
Challenge
Fierce competition in pet care: thousands of brands competing on keywords like dog wipes, pet supplements, and medicated sprays.
Inefficient ad spend: over 65% of budget on branded terms, driving repeat customers but not scaling new customer acquisition.
Weak brand presence: generic listings and no Amazon Brand Store to unify brand identity.
Low customer engagement: CTR was just 0.32%, with creatives failing to attract clicks.
Lack of analytics-driven decision-making: no clear insights on SKU-level profitability, keyword contribution, or ad placement performance.
Operational leakages: 3-4 stockouts per quarter, resulting in lost sales and Buy Box disruption.
Areas of Improvement & Strategy Implemented
1. Storefront Experience
- Designed a visual-first Amazon Brand Store with clear category navigation (Grooming, Supplements, Medicated).
- Added bestseller showcases, seasonal bundles, and trust-building banners (vet-approved, clean ingredients, pet-safe).
- Result: storefront dwell time increased by 38%, cross-sells improved by 22%.
After optimsing the listing
2. Listing & Creative Transformation
Revamped first image, product titles, bullets, and backend keywords based on U.S. keyword trends.
Added A+ Content featuring ingredient highlights, competitor comparison charts, and lifestyle imagery.
Creatives aligned with emotional triggers: happy pets, vet trust, science driven, clean ingredients, pet parent love.
CTR doubled from 0.32% to 0.65%, with conversion rate up by 19%.
3. Ad Spend Optimisation
- Automated bidding scaled profitable keywords and cut wasted spend.
- Dayparting rules paused ads in low-conversion hours, saving ~$1.5K/month.
- Heatmaps identified top-converting placements and conversion hours, boosting ROAS.
- Sponsored Brands and Video Ads drove 44% more storefront traffic.
- ACoS reduced from 41% to 29%, while ad impressions increased by 55%
Dayparting rules: Paused or lowered bids between 12 AM–7 AM EST, saving ~$2K/month.
Used automated heatmap dashboards to monitor placement/time performance.
Results:
ACoS dropped from 36% → 27%.
Ad impressions increased +47% without raising spend
Profit Analytics
Created an automated dashboard to track SKU-level profitability in real time.
Identified low-margin SKUs and reallocated ad spend to higher-profit products.
Improved overall profitability while scaling ad reach.
4. Operational Improvements
- Inventory alerts reduced stockouts by 23%.
- Updated fulfillment strategy to minimize lost Buy Box share.
- Demand forecasting aligned with ad campaigns to prevent overselling.
- Result: 14% more sales recovered from previously lost opportunities.
5. Customer Insights & Retention
- Analytics identified top-performing SKUs and margins, reallocating spend to high LTV products.
- Branded remarketing campaigns increased repeat purchase rate by 21%.
Sponsored Display retargeting reduced customer churn.
CTR doubled from 0.93% → 1.25% after a creative overhaul.
+120% ad impressions with better targeting & automation.
Impact
- 72% Ad Sales Growth (Nov 2024 → May 2025)
- ACoS reduced 41% → 29% (12% reduction)
- CTR doubled from 0.32% → 0.65%
- 31% more new-to-brand customers
- 55% more ad impressions without increasing spend
- 23% fewer stockouts, recovering 14% of lost sales
- ~$1.5K/month spend savings (via automation and dayparting)
- Storefront dwell time up 38%, cross-sell rate improved 22%
Tech used
Sellermate, Sellerboard, Helium10 and Adsify’s proprietary tools
Conclusion
Adsify, leveraging advanced analytics and advertising tools, repositioned this emerging pet care brand as a category leader on Amazon. From storefront redesign and creative optimization to smart ad automation and operational improvements, the brand achieved higher visibility, stronger profitability, and a more loyal customer base.
Within just six months, the brand turned key challenges into growth drivers – achieving 72% ad sales growth, a 12% reduction in ACoS, and long-term brand equity in one of Amazon’s most competitive categories.