- 65% Increased Ad Sales
- ↓11% ACoS
A Protein and Supplement Brand approached Adsify with the goal of scaling its Amazon presence. Despite having a strong product range, the brand was struggling to gain visibility and profitability in the crowded marketplace. By managing the entire account – from brand store design to listings, creatives, PPC, inventory, and reviews – Adsify transformed the brand’s visibility and profitability in a competitive category.
Industry: Protein and Supplements
Marketplace: Amazon.com
Challenges
- High competition from established supplement giants with larger ad budgets.
- Underperforming creatives: product pages lacked lifestyle visuals and clear benefit-driven messaging.
- Unoptimized ad structure with heavy reliance on branded keywords, limiting new customer reach.
- Low click-through rates (CTR 0.31%) caused by generic titles and images.
- Inefficient ad spend — campaigns ran 24/7 without dayparting, wasting budget during low-conversion hours.
No Amazon Brand Store, making it harder to cross-sell or establish brand authority.
Adsify’s Approach & Execution
1. Listing & Creative Overhaul
Optimized first image, titles, bullets, and backend keywords using search data.
Introduced A+ Content with lifestyle imagery, comparison charts, and benefit-driven storytelling. – cvr’s
Designed a Brand Storefront focused on Gut Health, Stress Relief, and Performance to drive trust and repeat purchase.
Result: CTR improved from 0.31% → 0.62% (+100%).
2. Advertising Strategy Transformation
- Implemented a full-funnel PPC structure:
- Top Funnel: Sponsored Brands Video + category targeting.
- Mid Funnel: Competitor conquesting with high-converting ASIN targeting.
- Bottom Funnel: High-intent keywords + brand defense.
- Top Funnel: Sponsored Brands Video + category targeting.
- Reduced branded spend from 64% → 38%, reallocating to acquisition campaigns.
Result: Ad impressions grew +41% with no increase in ad budget.
3. Smart Ad Spend Optimization
- Automated bid rules: scaling profitable keywords, cutting underperformers.
- Introduced dayparting (pausing 12 AM–6 AM EST), saving ~$1.8K/month.
- Continuous tracking with Adsify’s in-house dashboards for placement/time efficiency.
Result: ACoS reduced from 34% → 23% in 6 months.
Profit Analytics
Created an automated dashboard to track SKU-level profitability in real time.
Identified low-margin SKUs and reallocated ad spend to higher-profit products.
Improved overall profitability while scaling ad reach.
5. Customer Insights & Retention
- Analytics identified top-performing SKUs and margins, reallocating spend to high LTV products.
- Branded remarketing campaigns increased repeat purchase rate by 21%.
Sponsored Display retargeting reduced customer churn.
Results in Numbers
- +65% Ad Sales Growth (from $240K → $396K in 6 months).
- ACoS dropped 11 points (34% → 23%).
- CTR doubled (0.31% → 0.62%) after listing & creative revamp.
- +41% Ad Impressions from smarter targeting and automation.
- 18% growth in repeat orders via Brand Store + cross-selling flows.
Tech used
Sellermate, Sellerboard, Helium10 and Adsify’s proprietary tools
Conclusion
Through a combination of creative optimization, advertising restructuring, and precise ad spend control, Adsify transformed an emerging supplement brand into a profitable, scalable player in the wellness market.
By focusing on both short-term performance (ACoS reduction, CTR growth) and long-term brand equity (Brand Store, improved customer retention), Adsify laid the foundation for sustained Amazon success in one of the most competitive categories.