- 46% Reduced ACoS
- 117% Increased Total Revenue
- 80% Sales Increased
Adsify elevated GoMoniX’s marketing strategy by refining keyword differentiation, strengthening brand defense, boosting visibility on competitive keywords, and optimizing TACoS and video campaign investments, driving exceptional growth and market impact.
Industry: Health and Personal Care
Marketplace: Amazon India
Brand: GOMONIX
About GoMoniX:
GoMoniX specializes in crafting innovative health, fitness, and personal care products designed to enhance everyday well-being. With a mission to empower individuals to move freely and live actively, the brand prioritizes quality, innovation, and customer trust in every solution it offers.
Key Results:
- ACoS: Reduced by 46% (from 55.01% to 29.75%).
- TACoS: Reduced by 50% (from 35.18% to 17.66%).
- Ad Sales: Increased by 80%, boosting total revenue by 117%.
- CTR: Improved by 83.33% (from 0.3% to 0.55%) within 4 months.
- Return Rates: Reduced by 46.6% (from 15% to 8%).
- Ad Spend: Lowered CPC by 20%, increasing ROI significantly.
- Ranking: Moved from 300 to under 50 organic rankings for high-traffic keywords.
- Video Campaign Impact: Boosted engagement by 40%, driving higher brand awareness
Challenges:
- High ACoS and TACoS: Initial ACoS of 55.01% and TACoS of 35.18% created inefficiencies, highlighting a prior challenge.
- Highly Saturated Market: Saturated market with high competition from 15+ established brands.
- Poor Listing Quality: Poor listing quality, leading to conversions 30% below category average.
- Unfavorable Unit Economics: CPC 7.5x Higher of ASP, creating unsustainable profitability margins.
- Excessive Returns: Return rates surpassed 15%, due to unclear sizing details of the product.
- Ineffective Ad Placements: Prior campaigns lacked strategic focus, leading to poor ROI.
Adsify’s Strategy & Solutions
- ACoS and TACoS Optimization: Reduced ACoS from 55.01% to 29.75% (reduced by 46%) and Total ACoS from 35.18% to 17.66% (reduced by 50%), significantly enhancing advertising efficiency.
ACoS- Before & After:
- Competitive Targeting: Focused on 10+ competitor keywords (low ratings, high prices).
- Listing Revamp: Replaced all images, added size charts, which helped customers make more informed decision.
First Image before listing revamp:
Images After:
- Video Ads: Increased budget by 25%, resulting in a 2x engagement rate.
- Brand Defense: Secured presence against competitive searches, protecting market share.
- Seasonal Campaigns: Focused on demand peaks, contributing to a 20% Q4 sales increase.
- ASP Optimization: Bundling strategies raised ASP by 15%, improving profitability.
- Strategic Ad Placements: Optimized placements for top-converting locations, improving CTR from 0.3% to 0.55% (Improved by 83.33%)
CTR- Before & After:
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