- 180% Increased Profit Growth
- 11% Reduced Returns
- 8% Improved CTR
Adsify utilized advanced data analytics and tailored strategies to help Excelsior optimize their mobile cover campaigns, reduce costs, and significantly improve efficiency, leading to remarkable growth on Amazon.
Industry: Mobile Accessories
Marketplace: Amazon India
Brand: EXCELSIOR
About Excelsior
Excelsior is a leading brand in the electronics market, known for high-quality mobile covers with innovative designs. In April 2023, they partnered with Adsify to improve their Amazon performance.
Key Results
- 180% Profit Growth
- 11% Reduction in Return Rate
- 8% Increase in Click-Through Rate (CTR)
Challenges
- Revenue Decline: 15%+ revenue loss over six months.
- High Return Rate: Over 25%, compared to the industry average of 14-15%.
- Inefficient Campaigns: Auto campaigns drove irrelevant traffic, leading to high returns and an ACOS of 35%+.
Adsify’s Strategy & Solution
Boosting Profitability (180% Growth in 3 Months)
- Reduced operational costs by 15%.
- Increased revenue by 10% month-over-month.
- Improved net profit margin from 12% to 18%.
Campaign Optimization
- Lowered Auto Campaign Spend: Reduced dependency on auto campaigns from 50% to 20% in one month. ACoS dropped from 31% to 23%.
- Added Negative Keywords: Filtered out irrelevant searches, helping reduce return rates from 19% to 15%. Improved return rates:
- Manual Campaign Shift: Moved effective search terms (those with 2+ orders and <25% ACoS) to manual campaigns for better efficiency.
Before & After ACOS:
Product Listing Enhancements
- Better Images: Added compatibility-focused images, reducing return rates from 25% in Dec 2024 to 14% in Feb 2025.
- Optimized Titles: Improved product titles with specifications and use cases, boosting CTR from 0.63% to 0.78%.
Before & After CTR:
Impact
- Profit Growth: 180% increase in six months.
- Lower Return Rates: Dropped from 25%+ to 14%.
- Better Campaign Efficiency: ACoS reduced from 31% to 23%
- Higher Engagement: CTR improved from 0.63% to 0.78%.
Conclusion
Through strategic campaign optimization and listing improvements, Adsify helped Excelsior transform its Amazon performance, making it more profitable and efficient.
Technology Partners
Ads automation for bid & placement optimization
Profit analytics for product-level insights
