Expected Dates: July 15–16, 2025 (tentative)
With over 300 million products sold in 2024 and a 6.1% year-on-year sales increase, Prime Day is no longer just an event—it’s a marketplace phenomenon. Whether you’re a seasoned seller or a new entrant, this guide will help you capitalize on your full potential.
1. Inventory Planning: Set the Foundation
Analyze Past Performance:
Look at sales velocity, inventory turnover, and ASIN-level reports from previous Prime Days and Q2 events.
Focus on:
- Your Top 10 selling SKUs
- Products that ran out of stock early (last prime day sale or even in last few months)
Plan Inventory 2–3X Normal Levels:
Prime Day often delivers 2x–5x your regular daily sales. Over-order (within reason) to avoid stockouts and lost sales. Consider alternate suppliers for buffer stock.
Meet FBA Cutoff Dates (Est. June 20–25, 2025):
Ship early to prevent disqualification from Prime-specific deals.
2. Deal Strategy: Make Your Offers Unmissable
Submit Deals Before Deadline:
Include Lightning Deals, 7-Day Deals, and Prime Exclusive Discounts.
Use High-Impact Discounts:
Deals below 05% may not get featured. The deeper the discount, the better your organic and paid visibility.
Run Coupons:
Coupons increase CTR by up to 25%. Make the discount visually visible in the search results!
Stats to Know:
- Amazon sees a 3.5x conversion rate increase on Prime Day with eligible deals.
- Over 60% of Prime Day buyers compare discount depth before purchasing.
3. Listing Optimization: Convert the Click
Optimize Titles & Bullet Points:
Use long-tail, high-intent keywords naturally. Lead with value—highlight the biggest benefit in the first bullet. This is super important for converting social media traffic.
Upload High-Quality Images (6–7):
Show different angles, use lifestyle imagery, comparison charts, and zoom-ins.
Add Videos to Listings:
Videos increase time-on-page and can lift conversions by up to 80%. Use:
- Unboxing demos
- 360° views
Enable A+ Content :
Improves buyer trust and can reduce return rates by up to 15%. Use brand story, feature-benefit layouts, and cross-sells.
Check Mobile Format:
Over 80% of Prime Day traffic is mobile. Your bullets and layout must be easily readable on smaller screens.
4. Advertising: Outshine the Competition
Start Campaigns Early:
Ramp up Sponsored Product and Sponsored Brand ads 2–3 weeks’ before Prime Day.
Increase Daily Budgets by 2x–3x:
Expect higher CPCs. Protect your top-performing campaigns from running out of budget midday.
Focus on High-Converting ASINs and Keywords:
Pull data from last year’s Prime Day, keyword ranking tools, and Brand Analytics.
Add Sponsored Video + Display:
Sponsored Video CTRs can be 2x higher than static ads. Use retargeting ads to target past 2 weeks traffic.
Monitor & Adjust Hourly:
Set alerts or use automation tools to pause underperformers and reallocate funds.
5. Storefront Optimization: Your Brand’s Flagship
Create a Prime Day Collection Page:
Feature all deals, bestsellers, bundles, and new launches in one place.
Refresh Banners and Headlines:
Use urgency in design: “48 Hours Only,” “Deals Gone in Minutes!”
Track Performance:
Use Store Insights to monitor:
- Traffic Sources
- Click-through rate
- Conversion
6. External Marketing: Drive Traffic Beyond Amazon
Promote via Social Media:
Use teaser posts, countdowns, influencer unboxings, and Reels with the hashtag #PrimeDay2025.
Run influencer video campaigns:
Top Prime Day deals or best XYZ products to buy in Prime Day sale videos/reels have helped brands get conversions. Especially for products with high ASP.
7. Operational Readiness: Avoid Last-Minute Hiccups
Monitor Account Health:
Ensure no policy violations, suppressed listings, or unresolved cases. Your metrics must be green across the board.
Prep for Customer Inquiries:
Expect a surge in questions, returns, and delivery updates.
Track Performance in Real-Time:
Install the Amazon Seller App or use tools like Sellerboard to track performance in real time.
8. Post-Event Optimization
Analyze Performance:
What SKUs crushed it? What didn’t move? Pull reports on:
- ROAS (Return on Ad Spend)
- CVR (Conversion Rate)
- CTR
- Inventory depletion
Request Reviews:
Use post-purchase emails or “Request a Review” tools. Social proof = future sales.
Plan for Q4 Now:
Prime Day is a test run for the holiday season. Use insights to optimize for Rakshabandhan, Diwali, and Christmas.
Prime Day 2025 is your chance to 10x your visibility, scale ad ROI, and win market share—but only if you’re prepared.
Want to Skyrocket Your Sales?
We’ve created a free, ready-to-use Amazon Seller Checklist that you can instantly access!
Fill this short form to get the checklist and take the first step toward smoother operations and more sales!
How to Use the Checklist After Submitting the Form? After submitting the form, you’ll get access to the checklist link.
Click the Link – It will open a Google Sheet.
Make a Copy – Go to File > Make a copy to save it to your Google Drive.
Fill It Out – Update each task with status, owner, and due date.